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Green and Clean Scents from Marionnaud

Perfumery chain reduces its environmental impact.

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By: TOM BRANNA

Editor

Marionnaud, the European perfumery, is going greener. The chain is reworking its distribution plan for its 568 stores in France to cut down on its environmental impact. The move should eliminate one million miles driven by its vehicles this year, which represents a 35% on-year decrease. Marionnaud will also use 67,000 fewer boxes yearly in its stockrooms, which (not taking into account brands’ gift sets) would cut its waste output by 45% versus 2009. The company is campaigning internally to ...

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